I’ve always enjoyed watching the growth and customer acquisition strategies of Loom. In a world where SaaS focuses on upselling and free trials, this company gets it.
Loom does what every business should be doing these days if they are serious about generating customers. Forget chasing leads or gating ebooks, checklists, etc.
The real focus should be on "how can I get my customer to the aha moment as quickly as possible without pushing them into a funnel, demo calls or signups".
I’ve always enjoyed watching the growth and customer acquisition strategies of Loom. In a world where SaaS focuses on upselling and free trials, this company gets it.
Totally. Especially those that ask so much thing upfront before delivering strong value. Loom just delivers its value upfront!
Loom does what every business should be doing these days if they are serious about generating customers. Forget chasing leads or gating ebooks, checklists, etc.
The real focus should be on "how can I get my customer to the aha moment as quickly as possible without pushing them into a funnel, demo calls or signups".
Yep, sometimes, it is important to just go back to the basic and let your product speak for itself.
No need for complex funnel. Just deliver pure and raw product value right from the start!